In-depth interview method has the advantage of possibility to find out detailed arguments of respondent's view about specific issues. The method fixes respondent's emotions and non-verbal language. In-depth interview is also useful to find out context of quantitative data.
In-depth interviews will be appropriate to find out the views of business leaders and industry professionals and to receive in-depth opinion from the consumer’s point of view as well as detailed opinions of any other target group.
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