In-depth interview

In-depth interview method has the advantage of possibility  to find out detailed arguments  of respondent's view about specific issues. The method fixes respondent's emotions and non-verbal language. In-depth interview is also useful  to find out context of quantitative data.

In-depth interviews will be appropriate to find out the views of business leaders and industry professionals and to receive  in-depth opinion  from the consumer’s point of view  as well as detailed opinions  of any other target group.

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